Our privacy policy will help you understand what information we collect at Criterion, how Criterion uses it, and your choices.

When we mention “Criterion,” “we,” “our,” or “us” in this privacy policy, we are referring to Criterion Partnership Ltd., the company which provides the Services.

When we mention “Services” in this privacy policy, we’re referring to our products and services which include but are not limited to our online psychometric platform Psycruit, online 360 feedback platform, assessment and development centre exercises, organizational development, test user training and leadership development.

Information we collect/receive

1. Customer Data

Content and information submitted by users of our website is referred to in this policy as “Customer Data.” 

Where Criterion collects or processes Customer Data, we do so on behalf of the Customer. Criterion will hold Customer Data and related information for a minimum of 2 years after the last instance of contact between Criterion and the Customer.

Here are some examples of Customer Data (but keep in mind they are only examples and there may be others):

  • Account creation information. Users of our website who provide information such as an email address and password to create an account.
  • Billing and other information. Customers that purchase any of our digital services, our corporate affiliates and our third party payment processors may collect and store billing address and credit card information on our behalf or we may do this ourselves in order to process the payment.
  • Services usage information. This is information about how you are accessing and using our services, this may include administrative and/or any support communications with us
  • Contact information. Any contact information you use when contacting us such as email address, company office address, job title, social media profiles and phone numbers.
  • Log data. When you use our website our servers automatically record information, including information that your browser sends whenever you visit a website. This log data may include your Internet Protocol address, the address of the web page you visited before using the Services, your browser type and settings, the date and time of your use of the Services, information about your browser configuration and plug-ins, language preferences, and cookie data.
  • Device information. We may collect information about the device you are using the Services on, including what type of device it is, what operating system you are using, device settings, application IDs, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you are using and its settings.
  • Geo-location information. Precise GPS location from mobile devices is collected only with your permission. WiFi and IP addresses received from your browser or device may be used to determine approximate location.
  • Third party data. Criterion may also receive information from affiliates, partners, or others that we use to make our own information better or more useful. This might be aggregate level information, such as which IP addresses go with which zip codes, or it might be more specific information, such as about how well an online marketing or email campaign performed.

Our Cookie Policy

Criterion uses cookies and other similar technologies (such as single-pixel gifs and web beacons), to record data. We use both session-based and persistent cookies.

Cookies are small text files sent by us to your computer and from your computer or mobile device to us each time you visit our website. Cookies are unique to your browser. Session-based cookies last while your browser is open and are automatically deleted when your browser is closed. Persistent cookies last until you or your browser delete them or until they expire.

Cookies allow us to carry out site analytics and personalisation. If you access our website from your browser, you can manage your cookie settings. Please note, if you disable some or all cookies you may not be able to access our Services.

Criterion use third parties like Google Analytics for website analytics. You may opt-out of third party cookies from Google Analytics on their website. We do not currently recognise browser-initiated Do Not Track signals as currently there is no consistent industry standard for compliance.

Why we need/use your information

We use your information to provide and improve the Services.

1. Customer Data

Criterion may access and use Customer Data as reasonably necessary to (a) provide, maintain and improve the Services; (b) to prevent or address service, security and technical issues; (c) at a Customer’s request in connection with customer support matters; (d) as required by law or as permitted by the Data Protection Act or GDPR (General Data Protection Regulation)

2. Other information

We sometimes use other kinds of information in providing our Services. Specifically:

  • To help improve our Services. We may carry out research and analyse data/trends in order to better understand how we can improve our Services to customers.
  • To communicate with you:
    • Responding to your requests. If you contact us with a question or issue, we will use your information to respond.
    • Sending emails and messages. We may send customers administrative emails and messages. We may also make contact to inform you about changes in our Services, Service offerings, and important Service related notices, such as security. These emails and messages are considered part of the Services and you may not opt-out of them. In addition, we sometimes send emails about new product/service features or other relevant industry news. You can opt out of these at any time.
  • Billing and account management. We use account data to administer accounts, provide reporting updates and keep track of billing and payments.
  • Communicating with you and marketing. We often need to contact you for invoicing, account management and other similar reasons. We may also choose to use your contact details for our own marketing or advertising purposes. You can opt out of these messages at any time.

Your choices

1. Customer Data

A Customer has many choices and control over Customer Data (related to them) held by Criterion. For example every Customer has the right to erasure as well as the right to withdraw consent from any form of contact (unless contact is necessary for fulfilment of the contract) including all forms of marketing communication. Customers have the right to request a copy of any data that we currently hold on them including the source of where the data originated from as well as details of any recipient 3rd party (or categories of recipients) of the personal data

If you have any questions about your information, our use of this information, or your rights when it comes to any of the foregoing, contact us using the details at the bottom of this page.

Other Choices

In addition, the browser you use may provide you with the ability to control cookies or other types of local data storage. Your mobile device may provide you with choices around how and whether location or other data is collected and shared. Criterion does not control these choices, or default settings, which are offered by makers of your browser or mobile device operating system.

Sharing and Disclosure

There are times when information described in this privacy policy may be shared by Criterion. This section discusses only how Criterion may share such information. Customers determine their own policies for the sharing and disclosure of Customer Data. Criterion does not control how Customers or their third parties choose to share or disclose Customer Data.

1. Customer Data

Criterion may share Customer Data in accordance with our agreement with the Customer and the Customer’s instructions, including:

  • With third party service providers and agents. We may engage third party companies or individuals to process Customer Data. Some of the software that constitutes as 3rd party that we use includes but is not limited to:
    • Mailchimp
    • Hubspot
  • With affiliates. We may engage affiliates in our business to process Customer Data.

Criterion is not responsible for how the 3rd party providers may collect, use, share and secure Customer Data.

2. Other information

Criterion may share other information as follows:

  • With third party service providers and agents. We may engage third party companies or individuals, such as third party payment processors, to process information on our behalf.
  • With affiliates. We may engage affiliates to help process other information.

3. Other types

Criterion may share or disclose Customer Data and other information as follows:

  • During changes to our business structure. If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of Criterion’s assets, financing, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence).
  • To comply with laws. To comply with legal or regulatory requirements and to respond to lawful requests, court orders and legal process.
  • To enforce our rights, prevent fraud and for safety. To protect and defend the rights, property, or safety of us or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud.

We may disclose or use aggregate or anonymised information for any purpose. For example, we may share aggregated or anonymised information with our partners or others for business or research purposes.


Criterion takes security seriously. We take measures to protect information we hold from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process and store, and the current state of technology.

Changes to our Privacy Policy

We may change this policy from time to time, and if we do we will post any changes on this page. If you continue to use the Services after those changes are in effect, you agree to the revised policy.

Contacting Criterion Partnership

Please feel free to contact us if you have any questions about Criterion’s Privacy Policy. You may contact us using the contact page located on our website with the email title ‘Privacy Policy Query’ or by using our mailing address below:

Criterion Partnership

Floor 1 Century House

15-19 Dyke Road