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Does Candidate Experience Matter in High Volume Recruitment?

Does Candidate Experience Matter in High Volume Recruitment?

Does Candidate Experience Matter in High Volume Recruitment?

High volume recruitment can be a laboursome process, involving sifting through huge amounts of candidates and conducting multiple interviews to find those that sit well within your team. Of course you want these candidates to have the best view of your company before starting their new position, but what about the hundreds of others who may not have even made it to the second round of the process? How much does their experience matter? 

 

Why is it important to keep candidates happy if they’re not going to be hired?

It matters how you treat people. Regardless of general human decency, candidates are doing you a favour by applying to your open position, so it is common courtesy to treat them well in return.

There is a shortage of quality candidates. And the situation is getting worse. Most companies cannot risk putting candidates off applying for other openings in the future.

 

72% of employers state they’re having a difficult time finding skilled candidates for current openings [source]

They might be present or future customers. In the world of ethical consumption and holding organisations accountable for their actions, portraying a poor image as an employer (through a shoddy recruitment process) could get you a lot of bad press. Whether this is the individual themselves, or their whole social circle, you could risk losing customers.

 
60% of job seekers now say that a poor hiring experience would put them off buying a company product. [source] 
 
If candidates recognise a brand, they are 40% more likely to apply for a role, compared to a company they haven’t heard of. [source] 
Candidate expectations are growing. Due to advancements in mobile technology, we do everything online; from banking to dating, food shopping and gaming. But, applying for jobs has been left behind somewhat. Candidates expect the same ease and simplicity from your recruitment processes as they get from booking a flight to New York.

Word of mouth travels fast. Or in most cases, word of keyboard. Sites such as Glassdoor, Indeed and Great Place To Work are popular, and a bad review could prevent a whole pool of candidates applying to your role.

 
83% of candidates say they look at company reviews before starting the application process. [source]
 

 55% of job seekers say they are less likely to go through with applications if there are negative reviews online. [source] 

 Read some more interesting stats about the recruitment industry here

 

It's all well and good knowing that we should be treating candidates well, but how can we do it? And what does it even look like in the murky waters of high volume?

 

How do we ensure candidates feel valued during high volume recruitment?

A good candidate experience doesn’t need to be extravagant, just trusted. Established methods can be effective if they are executed properly… and psychometrics might help you along your way. 

A fair recruitment process. The best kind of recruitment processes make candidates feel like they are being hired for their skills and potential rather than other erroneous factors. Making use of psychometric assessments can offer some much needed objectivity to a traditional process that is often clouded by unconscious biases

Cut the cr*p. Having said this, just because an assessment is highly reliable and valid, it doesn’t necessarily belong in your recruitment journey. Make sure you only use assessments that measure attributes relevant to the role you are recruiting for. For example, if you are looking to hire a salesperson, you probably don’t need to measure their ability to understand mechanical processes, regardless of how good the assessment is.

Clarity and communication. This is an exercise in managing expectations. Make sure to explicitly explain time frames and the structure of the recruitment process from the start to ensure that candidates don’t start looking elsewhere if they don’t hear anything from you. This can be as simple as an email letting candidates know dates of assessment centres, interviews, and when a decisions will be made. If you have the need, this could be helped by the use of an ATS or other HR software.

A good quality interview. This is heavily related to having a fair recruitment process. A good quality interview will give candidates the best possible opportunity to show themselves and their skills off as well as give them a chance to clarify any uncertainties they might have about the role. Psychometric assessments often provide interview guidance or suggested questions which are specific to the candidate. 

Provide a realistic job preview.  Offering a good candidate experience is easy when you’re genuinely trying to find a good fit, rather than forcing candidates into a job.  This means communicating the nature and demands of the role honestly, so the candidate has the opportunity to evaluate for themselves whether they would be happy in the position. A great way to do this is by adding a bespoke SJT into your recruitment process, to immerse candidates in the day to day requirements of the role.
Does Candidate Experience Matter in High Volume Recruitment?

A process which is accessible to all. This should really go without saying, but making sure any third party software or external resources you use are accessible for everyone is extremely important. If you are using online applications, check whether they have accessibility settings or are compatible with tools such as screen readers.

Provide feedback. It is almost impossible to provide good, in depth feedback to every candidate if you are coming into contact with thousands of applicants. But doing so where you can will really make a difference and show candidates that you value their personal development. One great way to do this without any extra effort on your part, is sending a personal feedback report automatically through Psycruit after candidates have completed their personality questionnaire.

 

If you include these key elements in your recruitment process, candidates will have a better experience, and will be more likely to accept an offer, or recommend you to others as an example of a great employer. 

Criterion have a 'Candidate is King' philosophy, filtering through into all of our products  and services. If you would like to read more about the benefits psychometrics can bring to your hiring processes, take a look at this blog, or get in contact to start a conversation.

Published by Lily Harvey

June 11th, 2019 | Staffing, Recruitment

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