Based on our research, we designed bespoke role-specific ability tests and personality questionnaires, alongside online scored application forms in time for the nationwide Next Retail 2013 Christmas staff recruitment.
To further improve the candidate experience, we worked in partnership with Next to build a fully bespoke web skin which seamlessly connects the Next Applicant Tracking System to the COAST online assessment system. The combined work resulted in an improved candidate experience and efficient up-front candidate sifting, characterised by:
- A seamless candidate journey
- An engaging, topical and efficient assessment suite
- Confidence in the Coast infrastructure to concurrently assess large numbers of candidates (over 150,000 candidate assessments between October 2013 to January 2014 period alone)
- Cost effective & value for money assessments
Following up confirmed an increased quality of hire, shown through a positive relationship between candidate assessment scores at the application and sifting stage as well as performance in the role. As a result, Criterion now work with other parts and levels of the business including Next Distribution, Directory and Head Office, to roll out and support Next recruitment strategies.