Criterion Partnership helped create a national conference for Alliance Pharmacy field-based leaders and head-office support teams to launch the rebranding programme three years ago.
With the theme ‘Building a healthier future’, the conference provided the opportunity for business leaders to share the rebranding plan in detail with the entire field and central teams.
The messages, presentations and speeches created by Criterion Partnership for the conference had a profound impact on the audience. Delegates’ feedback consistently said that this was the best conference ever held.
The ‘Motivational engagement’ session conducted by Richard Hunter of Criterion Partnership was described by many as inspirational. As a direct result of this session, each delegate left with three key action points they personally created, and committed to implement to really engage teams in all our stores.