Criterion Partnerships Business Psychologists

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Celebrating 25 years


AGR 2014 Graduate Assessment Award Winners

Thursday, July 10, 2014

award winners image

Before 2014, the Centrica graduate recruitment process suffered from many of the problems typical of traditional graduate recruitment schemes. Criterion created assessments and technology methods to ensure Centrica’s strategy for delivering a fair and consistent candidate experience. The project team identified key stakeholders and deployed support measures to ensure their expertise, buy-in and enthusiasm for change were built into the formulation and execution of the strategy.

This project raised the bar for Centrica’s graduate 2014 recruitment process and the successful change met the following objectives:

  •  Success rate increased
  •  Offer acceptance rate increased
  •  Turnaround time decreased
  •  Engaging assessor experience
  •  Number of assessment centres decreased
  •  Unconscious bias decreased
  •  Great candidate experience


2013 DOP conference

Wednesday, January 9, 2013

We were very busy at this years conference of the BPS Division of Occupational psychology.

Criterion Director Alan Redman addressed the conference twice in his role as 2012 Chair of the Division of Occupational Psychology as he handed over to the 2013 Chair. Alan has now settled into the role of 2013 Vice-Chair.

Criterion delivered a Coast accreditation session for a group of psychologists who wanted to add our instruments to their existing toolkit. 

We has many visitors to our exhibition stand were we were promoting both Coast and our Odyssey range of assessment materials. 

We were pleased to present the range of forthcoming opportunities for working with Criterion at the conference career session.

And we all stayed up too late in the bar on the final night of the conference.

A new year and new website

Monday, January 7, 2013

After a great 2012 we are building on our success with some new clients and product developments. Keep an eye on our news section for updates.

Last year

Monday, December 31, 2012

We were delighted to start working with Wetherspoons and the Financial Ombudsman Service in the areas of online assessment and leadership development.

2010: Launch of Coast

Friday, January 1, 2010

We go live with our new online assessment platform Coast: Criterion Online Assessment & Selection Technologies.

It’s functionality and candidate experience were based on our 10 years of expertise in developing online assessments and represented the next wave of online psychometrics.

2008: Online assessment grows

Monday, January 7, 2008

We work with new clients Homebase, British Gas and Clarks Shoes to develop bespoke online assessment platforms for a range of different roles. 

2007: Asda Reality assessment materials

Friday, September 7, 2007

We develop Asda’s new graduate and management assessment process called Reality.

2002-2003: The Brighton years

Tuesday, January 7, 2003

Our continuing expansion means we outgrow our Lewes office and move to Brighton; to Unthought Corner in the North Laine area.

At the end of 2002 Criterion Partnership evolved into a new structure of share ownership, which enabled the key consultants to become more deeply involved in the future of the company.

We begin working with The Environment Agency to develop and deliver leadership development programmes.

We develop CATO: Criterion Ability Tests Online; this contains online versions of our ability tests for the first time. Despite misgivings among psychologists at the time, online tests eclipse the use of paper and pencil tests with a few short years.

2000-2001: Brave new world

Saturday, January 1, 2000

We survived the millennium bug and began work on our first web-based assessment, CAL Online. 

CAL Online was launched in 2002 and  set new standards in terms of candidate experience and sophistication of user interface.

We began our long relationship with Asda and began work on out first bespoke online assessment system for the recruitment of graduates and managers into Asda. This Websifter system was replaced in 2007 by the Supersifter.

1996-1998: We raise our game

Saturday, September 7, 1996

Alan Redman joined Criterion in 1996, with Trevor Fuggle, Diane Aitchison, and Judy Bennet joining in 1997 and 1998. All have remained involved with Criterion in some shape and form to the present day.

Criterion launched the Utopia critical-reasoning tests and the first version of the Criterion Attribute Library (CAL) personality questionnaire. 

New clients included Specsavers and Morgan Stanley.

in 1998 we published our first Brochure, which was responsible for a raising of standards in the quality of test brochure design in the UK.

In 1999 our first website was launched. How times have changed.

1994-1995: More products, more clients, more people

Wednesday, September 7, 1994

These two years saw the publication of our most widely used ability tests, the Criterion Business Administration Series (BAS).

These materials have since evolved in their present day incarnation, the B2C Business Challenges series.

Criterion recruited its first Consultant Occupational Psychologist to work alongside Richard Hunter and grew the size of its business support team. The growth in headcount was in response to the increased activity of the business and through new clients such as British Rail and Citibank.

During this period Criterion established the foundations of its expertise in the financial services sector through work with Chase Manhattan bank and Citibank, where we developed bespoke high-level cognitive assessments and graduate recruitment materials.

1993: Criterion grows

Friday, January 1, 1993

Criterion Partnership added products steadily. Throughout these years Criterion Partnership’s primary aim was to develop a comprehensive range of assessment and development  products to be used by HR professionals and consultants. The development philosophy centred on the provision of instruments that are more practical, user-friendly and penetrating in their impact than anything else that is available. 

We’ve continued in the development and evolution of these materials ever since.

New clients this year included Ford, British Steel and East Sussex County Council. We also moved to new office in Lewes.

1991: The Dawn of Criterion

Monday, September 2, 1991

Setting new standards 

Criterion Partnership was founded as an unincorporated partnership  by Richard Hunter. In Criterion Partnership’s first year of trading, the development of two product ranges was sponsored by client organisations. Ford sponsored the development of tests and a personality questionnaire for roles in manufacturing: these were published as the Criterion Workforce Series. South Western Electricty Board sponsored the development of a range of materials for implementing self-development programmes: these were published as part of our range of self-development materials.

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