Home 2017-11-14T12:17:28+00:00


For more than 25 years, Criterion has earned a reputation as a leading provider of business psychology products, technologies, and consultancy.

We  specialise in delivering  flexible psychometric technologies, versatile 360 feedback services and innovative assessment activities. We stand apart from the crowd, and work with our clients pragmatically, resourcefully, and with very high standards.

Our Services


Streamline and refine your selection process

Powerfully Predictive Psychometrics

Our psychometric tests employ cutting-edge design principles to deliver assessments that powerfully predict future performance and cater to the most specific of needs.

See More

360 Feedback

Providing a more well rounded view of employee performance

Carousel 360

Carousel 360 is a leading online feedback platform that enables individuals to collect feedback from people who have previously worked with them.

See More


The crucial step you're probably missing

Keeping New Hires Engaged

Our on-boarding report provides managers with tailored information on each new recruit, meaning you can maximise their potential whilst ensuring they remain engaged.

See More


Developing business leaders and empowering change

Create, Nurture & Build

At Criterion Partnership we understand that developing effective leadership is critical to creating a motivated team and building the success of your organisation.

See More

Coast Online

COAST: The leading online assessment platform

Powerfully Predictive Psychometrics

Coast is a highly flexible, online psychometrics platform that enables you to create bespoke assessment campaigns for recruitment and development processes.

See More

Ability Tests

Setting the standard in test design & format

Measure a range of abilities

Cognitive ability, critical reasoning, common sense. The power of your mental abilities makes a real difference to performance and potential at work.

See More

Personality Tests

Questionnaires that measure a diverse range of scales

CAL: The Criterion Attribute Library

A range of over 45 personality scales. Including, interpersonal, thinking and emotional styles, as well as key values such as motivations and culture-fit.

See More

Situational Judgement

Providing a range of scenario based assessments

Online Situational Judgement Tests

Our SJTs present test-takers with scenarios that are specific to your organisation and role; this approach gives you significant advantages over a generic approach.

See More

Assessment Centres

Identify, select and retain the best talent

Bespoke or Off-the-Shelf

Evaluate strengths, development needs and reach the right decisions about recruitment, promotion and selection. Assessments that build precise employee insights.

See More

“The Psychologists at Criterion Partnership have understood our business more deeply than any of our other providers. The learning and development solutions they’ve created are uniquely tailored to our requirements, meaning they have real credibility with our people.”

Sue Moore - General Manager, Wallgreens Boots Alliance

“I think we will…be putting a lot more candidates through the CATO system in the coming weeks, the tests have been a big help and are very easy to use and manage our campaigns through.”

Phil Nickelson - Commercial Consultant , Capita

“Not only have Criterion Partnership transformed our recruitment process and allowed us to improve the quality of hire, but they are truly fantastic to work with, helpful…friendly…flexible, the list goes on!’’

Laura Purvis - Head of Recruitment, Weatherspoons

“When it comes to designing and delivering conferences, Criterion Partnership have great organisational skills and attention to detail. They know how to reach out to the audience and stir up their motivations – they’ve helped us to deliver messages in ways that are compelling and memorable.”

Steve Duncan - Executive Chairman, Alliance Boots
ASDA Recruitment Case Study

“Having worked with Criterion for a number of years, we felt that they really understood our business and our culture. They had shown that they could produce flexible and adaptable solutions, which was ideal for our purpose.”

Claire Fuller - Resourcing Manager , ASDA